Scientists discover it. 
Engineers prove it.
I turn it into what people need.

How might we expand a barbershop’s revenue using a mobile station instead of a permanent storefront?

Context: A barbershop needed to grow without the high cost of a second location.

Action: I designed a mobile station using the shop's brand language and worked with a fabricator to build it.

Impact: Created a functional, modular station that lets the business test new markets with zero rent.

How might we capture precise breast milk data without disrupting the existing pumping workflow?

Context: New mothers lack accurate, real-time data on milk production during the lactation journey.

Action: I led the industrial design of a monitoring device that sits between the pump and the bottle. I collaborated with an electrical engineer to ensure the form factor worked with existing market hardware.

Impact: Delivered a concept hardware solution and developed the brand voice for upcoming fundraising.

How might we teach complex gameplay mechanics to a diverse audience without overwhelming them during active play?

Context: Players across all ages struggled to learn "Invisible Mode" when the VR game was ported to tablets.

Action: Inspired by dance choreography, I designed a four-stage progressive voice-over system that faded out auditory cues as the player’s mastery increased.

Impact: Created a scalable learning system effective for both children and seniors, maintaining the game's challenge while removing the barrier to entry.

How might we translate the soft, organic, and "approachable-premium" brand values of Chobani into a functional kitchen appliance?


Context: Most handheld blenders are aggressive, industrial-looking, and prioritize power over the kitchen aesthetic.

Action: I redesigned the handheld blender by deconstructing Chobani’s visual DNA—focusing on soft-touch materials, ergonomic curves, and a color palette that feels "natural" rather than mechanical.

Impact: Produced a high-fidelity conceptual form study that bridges the gap between food branding and hardware design.

How might we use the familiar "visual language" of American BBQ to introduce diners to lesser-known Vietnamese flavors?

Context: Most diners' perceptions of Vietnamese cuisine are limited to Pho and Banh Mi, creating a barrier to exploring more traditional, regional dishes.

Action: I collaborated with a Pit Master to design a fusion dining experience in Portland. We used the "American BBQ" format as an accessible framework to present complex, unfamiliar Vietnamese ingredients.

Impact: Created a successful cultural bridge that used strategic "fusion" as a tool for education, making new flavors approachable through a familiar dining ritual.